Auchan has left the top 5 retailers selling commodities in daily demand
In the first nine months of this year, the Traffic Light chain ranked fifth in the Infoline FMCG Retail Russia Top ranking, which evaluates retailers who sell goods in daily demand in terms of revenue.
The company earned 2005 billion rubles during this period. and moved from this line Auchan (1883 billion rubles.), Which dropped to sixth place in the rankings. Despite the fact that due to the increase in the share of online sales to 5%, the latter was able to compensate for the reduction in space and return to revenue growth, “Traffic Light” showed higher growth rates among major retailers, explains CEO of “Infoline-Analytics” Mikhail Burmistrov.
According to him, the company has increased its network by more than 1,130 outlets in 11 months and operates more than 2,770 discounters in Russia in early December. Gandalservis (owns the traffic lights) did not respond to Vedomosti’s request. A spokesman for Auchan confirmed that this year the retailer returned to the discounter format, was able to stabilize and move to both revenue growth (2%) and turnover (about 5% since the beginning of the year in comparable stores). At the same time, the company does not plan to open new stores by the end of the year, but will continue to modernize existing ones.
In the first nine months of 2021, the total revenue growth of the largest networks was 11.6%. The top three rankings for the year have not changed: it is still X5 Group with revenue of 159 billion rubles. for the nine months of 2021, “Magnet” with 12.2 trillion rubles. and Mercury Retail Group (“Bristol” and “Red & White”) from 5137 billion rubles. In fourth place was “Ribbon”, which in the III quarter joined the networks of Billa and “Family”. For Magnit and X5 Group, hard discounter projects are becoming a new driver of business development: the former plans to increase the My Price network to 200 facilities by the end of 2021, and the latter wants to bring the Chizhik network to 70 facilities, he said. Mayors. At the same time, 300 new openings are planned for Chizhik in 2022 (there will be 1,700-2,000 new chain stores in total), a representative of the X5 Group said. Magnit has not yet disclosed detailed plans for its development for next year, but the company’s strategy until 2025 is to open 1,700 to 1,500 stores annually, said a representative of the retailer.