A simplified version of the Lada Granta will be available from dealers in the second half of June
The first model of “AvtoVAZ”, which will be released after a long downtime, will be Lada Granta in a simplified version. They are expected to enter showrooms in the second half of June, car dealers interviewed by Vedomosti said.
According to the chairman of the board of directors of BN-Motors Alexei Podschekoldin, there is no exact information about the configurations yet. Most likely, these cars will be offered without ABS (anti-lock braking system), ERA-GLONASS alarm button, airbags and electric windows, he believes. More accurate data on configurations will appear no earlier than next week, Podschekoldin told Vedomosti.
The top manager of a major Moscow car dealer is also aware of the appearance of the simplified Granta in the second half of June. According to him, buyers will be offered two configurations. In the simplest version, there will be nothing that Podschekoldin has already mentioned, and in the “richer” version, electric windows and electric power steering will be added. Both configurations will be without the environmental firmware Euro-5, says the interlocutor of “Vedomosti”. Engine – no alternative to 1.6 liters in the weakest version of 90 hp
It seems that the “naked” car will not have ABS, ERA-GLONASS, electric windows, electric power steering or airbags, says a source in the federal car dealership. He also confirmed that the next configuration will include power windows and power steering. The cost of the novelty is currently unknown, but it will probably be more expensive than 600,000 rubles, he said.
Now the minimum cost of Granta in the complete set of “Standard” is 727,900 rubles, according to the price list on the website of “AvtoVAZ”. This car has one airbag, ERA-GLONASS emergency call system and ABS.
AvtoVAZ has already produced cars in a reduced configuration. Back in the summer of 2021, due to a shortage of microchips, the company for some time produced Lada Vesta, Xray and Largus in the “comfort light” – without a multi-steering wheel with cruise control and multimedia system. Such cars cost only 10,000-13,000 rubles. cheaper than with these options, but were available from dealers.
Production of cars at AvtoVAZ will resume “literally at the beginning of next month,” promised the company’s new CEO Maxim Sokolov at a meeting with the plant’s staff. His words were transmitted by Interfax. According to Sokolov, AvtoVAZ should gradually resume production in full. In 2021, according to the Association of European Business (AEB), the company sold 350,714 (+ 2% by 2020) cars in Russia. Another 35,800 cars (+ 9%) were exported.
The automaker has been idle almost without a break due to a shortage of components since April 4. Then AvtoVAZ went on corporate leave for three weeks. Then, assembling the cars for a few days, he stopped production for the May holidays, but even after a long weekend he could not fully restart the conveyors. The current downtime is valid at the plant until May 27.
During this time, the company managed to change the main shareholder and CEO. This happened due to the departure of Renault Group from Russia (“Vedomosti” wrote about it on April 26). The French concern sold its stake in AvtoVAZ (67.69%) for 1 ruble. subordinate to the Ministry of Industry and Trade FSUE NAMI with a repurchase option for six years. The block package (32%) remained with Rostech. Former Minister of Transport Maxim Sokolov became the head of the company instead of the Frenchman Nicolas Mora, and Denis Le Vota, the Minister of Industry and Trade of Russia Denis Manturov, became the head of the board of directors instead of the general director of the Dacia-Lada business division.
Production of cars with reduced environmental class, without ABS, airbags and ERA-GLONASS system became possible on May 16, when the government simplified the requirements for certification of passenger cars in Russia. This permitting procedure is valid until August 1.
This move will be a strategic mistake of AvtoVAZ, according to Sergei Burgazliev, an independent consultant in the automotive industry. The consumer in Russia has got used to comfort and safety, he notes. Such Lada Granta will compete in the market with 7-8-year-old foreign cars, and the buyer’s choice in this situation will not be in favor of AvtoVAZ products, the expert said, noting that these cars will be bought mainly by government agencies and state-owned enterprises.
Sales of AvtoVAZ in April fell by 78% to 8506 cars, according to AEB. The entire market of new cars and light commercial vehicles last month fell by 78.5% year on year to 32,706 units.
Vedomosti sent inquiries to the Ministry of Industry and Trade and AvtoVAZ.