A number of industry-affected pandemics are showing signs of recovery

In 2021, restrictions on services and trade were introduced due to the coronavirus pandemic, which, however, were milder than last year. This time the federal authorities limited themselves to non-working days from October 30 to November 8 (in Moscow and five other regions they started a few days earlier), and regional authorities introduced QR codes to enter the regions or access shopping malls (shopping centers), public food, hotels, fitness clubs, etc.

The negative effect on business was also milder: in Moscow in November, the turnover of affected industries amounted to 4613 billion rubles., Which is 1.7 times more than in November 2020, and 1.4 times – in November 2019. This is evidenced by data from the Moscow City Hall and the “Support of Russia”, which analyzed the “Gazette”. The same figure for January-November amounted to 4.27 trillion. rubles, which is 1.6 times higher than last year (no data for 2019). Representatives of the capital’s Department of Trade and Services and the Department of Economic Policy and Development did not answer Vedomosti’s questions.

Of all the affected industries, the owners of the shopping center have the most positive mood. The outgoing year, despite all the restrictions, was easier in 2020, when three to six months in some regions of the shopping center were closed, said the president of the Union of Shopping Centers Bulat Shakirov. According to him, in Moscow in just 10 days of downtime in November, losses exceeded 10/11 billion rubles. And in the regions where QR-codes were introduced for access to shopping centers (Tatarstan, Bashkortostan, etc.), in the first week there was a drop in traffic by 60-70% by 2019 (later this figure dropped to 10%), says Shakirov .

MallTech Commercial Director Maria Dritz said that the company’s shopping center in St. Petersburg, Ufa, Novosibirsk, Krasnoyarsk, Novokuznetsk and Perm (most of which have QR codes) attendance increased by an average of 30% by 2020, and by 2019 – decreased by 15-20%. In some segments of the difference, the turnover of tenants of the mall has significantly exceeded pre-crisis values, she said. By the end of the year, Moscow shopping centers, which are not limited by QR codes, were equal in attendance or even exceeded the 2019 figures, Shakirov said. However, he believes that the industry still needs to be recognized as a victim of the pandemic and provide subsidies for rent, loans, etc., for which the union will continue to fight next year.

The fitness industry has asked for the same: without subsidies, landowners are not ready to make discounts to tenants suffering from lockdown and QR codes. More than 60% of the 250 market participants surveyed by the Association of Fitness Operators said they had failed to agree with landlords on any preferences and concessions due to the difficult situation, Vedomosti found out. And according to the president of the National Fitness Community Elena Silina, just a few months between the summer wave of restrictions and November locks about 7% of clubs in the Russian market of fitness services left the market. Every day of downtime costs the industry an average of 459 million rubles., And only Moscow clubs lost in November 156 million rubles.

The impact of restrictions on catering varies from region to region depending on restrictions and support measures, says public ombudsman for restaurant business Sergei Mironov. But in general, they have led to the degradation of the market: restaurants with a complex concept are closing, market share in them are winning cheaper formats. Mironov shows that, according to NPD Group, fast food this year accounted for 57% of Russian spending in the first three quarters of the year, which is comparable to China, the United States and Canada. For the first time in 50% of this figure in Russia exceeded the pandemic in 2019, and in 2018 it was only about 40%, according to NPD Group.

This is confirmed by the owners of fast food. Ivan Tikhov, head of Dodo Pizza in Eurasia, calls the company the beneficiary of the pandemic: compared to 2020, the network’s revenue in key markets (Russia, Kazakhstan and Belarus) increased by more than 50% to 37 billion rubles, and in the pre-dondemic 2019 -m Revenue of the network was 20 billion rubles. In 2021, the company opened 80 new pizzerias. The press service of KFC reported that the network has managed to maintain the pace of development – in 2021, more than 100 restaurants were opened throughout Russia. And although the restrictions have affected KFC’s business, the company has managed to cope with their impact by adapting to work in a lightning environment and developing delivery, a company spokesman said. McDonald’s traffic is growing, his spokesman said, without specifying the figures. The company fulfills more orders for takeaway and delivery: the cafe began to open special rooms for assembly, which should increase the number of processed orders per hour by more than 20%. Among the challenges of the future 2022 Tikhov calls the maintenance of prices and maintaining the level of service against the background of increasing competition for personnel.

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